Laguna Beach surf lessons with Laguna Ethos
When deciding the name for my company, I wanted to think of something that would hold relevance to the cause of what it is we stand for as a company. After a few days of mulling over ideas, Ethos came to me. So why ethos? Lets start with the generic definition. Ethos, (noun) the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Source (google dictionary) Ethos largely boils down to Credibility in the art of persuasion. At Laguna Ethos, we believe that credibility is key in earning our guests trust. We strive to live out the three dimensions of ethos every single day. With Competence, good character, trustworthiness and caring for others. Our guides and instructors have over 25 years combined experience and have received hundreds of five star reviews. We love showing our guests some the most prized gems that Laguna Beach provides. We believe that every individual deserves to witness the unrivaled beauty that Laguna Beach has to offer. From Spotted Harbor Seals to majestic Gray Whales, we look forward to sharing special moments on the water with you soon!
Best,
~Justin Behrendsen
Laguna Ethos