Laguna Ethos

A Whale Of A Good Time!

Laguna beach kayak tour

Laguna Beach Kayak Tour

During your Laguna Beach kayak tour, you may see many forms of sea life. Some common species include spotted harbor seals, sea lions, and the most dramatic of all, Gray Whales! Our whales begin their life journey in Baja California Mexico where they are born in shallow protected lagoons. The newborn gray whale starts out as a 15 foot long 2,000 pound baby. Most gray whales migrate to the Bering, Chukchi and Beaufort Seas. Thats an epic journey of 16,000 to 20,000 km. One of the longest migrations of any animal on earth! They move north hugging the coast line with their calves. We have even seen them during our laguna beach surf lessons! These beautiful beasts can reach a length of 49 feet and can weigh up to 90,000 lbs. They feed by filtering food through baleen ( brush like plates.) Baleen is made from keratin, the same as fingernails.

Laguna Ethos, Understanding our Ethos.

laguna beach surf lessons

Laguna Beach surf lessons with Laguna Ethos

When deciding the name for my company, I wanted to think of something that would hold relevance to the cause of what it is we stand for as a company. After a few days of mulling over ideas, Ethos came to me. So why ethos? Lets start with the generic definition. Ethos, (noun) the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Source (google dictionary) Ethos largely boils down to Credibility in the art of persuasion. At Laguna Ethos, we believe that credibility is key in earning our guests trust. We strive to live out the three dimensions of ethos every single day. With Competence, good character, trustworthiness and caring for others. Our guides and instructors have over 25 years combined experience and have received hundreds of five star reviews. We love showing our guests some the most prized gems that Laguna Beach provides. We believe that every individual deserves to witness the unrivaled beauty that Laguna Beach has to offer. From Spotted Harbor Seals to majestic Gray Whales, we look forward to sharing special moments on the water with you soon!

Best,

~Justin Behrendsen

Laguna Ethos